Independent bicycle design studio
Concept · CMF · Graphics · Production

Featured projectGravel / 2026

Soft colour.
Sharp character.

A complete visual identity for a women’s gravel bicycle — from colour direction and frame graphics to production-ready decals and campaign imagery.

View project
Peachy women’s gravel bicycle in pink with red lighting
Cyclist wearing a pink Peachy jersey and helmet
Studio approach

We create bicycle
identities
built for real
production.

From concept and colour direction to frame graphics, decals and campaign visuals — every layer belongs to one coherent design system.

Explore capabilities

Women’s gravel / Independent concept

Peachy is soft
only at first sight.

A visual identity shaped through colour, frame graphics, production-ready decals and campaign direction.

Graphic identity · CMF · Decals · Campaign
Complete bicycle
Peachy gravel bicycle, drive-side profilePeachy gravel bicycle, non-drive-side profile
Non-drive side / Scroll to rotate
Colour as character

Blush pink becomes assertive through red typography, pixel details and an illustrated snake that travels across the frame and fork.

Details make
the identity.

Graphic close-ups, frame details and the finished bicycle from multiple angles.

Peachy bicycle — complete bicycle profile
Complete bicycle profile
01
Peachy bicycle — cockpit and fork
Cockpit and fork
02
Peachy bicycle — top view identity
Top view identity
03
Peachy bicycle — complete bicycle angle
Complete bicycle angle
04
Peachy bicycle — down tube illustration
Down tube illustration
05
Peachy bicycle — top tube graphics
Top tube graphics
06
Peachy bicycle — fork illustration
Fork illustration
07
Peachy bicycle — frame identity
Frame identity
08
Peachy bicycle — front detail
Front detail
09

Designed as one system — from the first colour decision to the final campaign frame.

Frame engineering was not part of this project.
Alex Ty men’s gravel bicycle emerging from darknessAlex Ty men’s gravel bicycle fully illuminated in the studio

A men’s gravel concept explored through a quieter palette, graphic restraint and sculptural frame details.

Alex Ty men’s gravel bicycle — complete bicycle profile
Complete bicycle profile
01
Alex Ty men’s gravel bicycle — head tube and fork
Head tube and fork
02
Alex Ty men’s gravel bicycle — low front three-quarter view
Low front three-quarter view
03
Alex Ty men’s gravel bicycle — cockpit and top tube
Cockpit and top tube
04
Alex Ty men’s gravel bicycle — complete bicycle three-quarter view
Complete bicycle three-quarter view
05
Alex Ty men’s gravel bicycle — down tube identity
Down tube identity
06
Alex Ty men’s gravel bicycle — front three-quarter view
Front three-quarter view
07

Capabilities

Bicycle concept development

Frame and complete bicycle development

CMF and colour specification

Frame, fork and decal graphics

Brand identity

AI campaign films and visual production